Meet the Board

President

Elizabeth Ruf is a digital marketer with a passion for making a difference through her work. By day, Liz is the Director of Digital and Product Marketing at ACUE, where she works to ensure faculty are equipped to help all students succeed. Driven by caffeine and good music, she loves the collaborative energy in the Triangle. Liz holds a bachelor’s degree from UNC Asheville and a Master of Public Administration from NC State. You can reach Liz by emailing her at elizabeth.ruf@amatriangle.org.

President-Elect

Hank is an author, speaker, podcast host and Sr. Manager of Client Success at iContact, a j2 Global company (Efax, PCMag, Mashable, IGN, Ziff Davis, Campaigner, and more). With a passion for all things digital and social, combined with more than 20 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful. You can reach Hank by emailing him at hank.hoffmeier@amatriangle.org.

Immediate Past President

Through building her career in PR, digital marketing and analytics, Misty focuses on end-to-end strategy based on extensive analysis, psychology, interpersonal communication and an insatiable desire to learn. Though marketing will always be her passion, she sees the industry aligning itself with the tech and data world more and more every day. As a result, she works alongside Data Scientists at PRA Health Sciences during the day, while fulfilling her creative passions through her freelance and philanthropic work at night. You can reach Misty by emailing her at Misty.Wilson@amatriangle.org.

Chief Finance Officer

Emerging technology is changing the way people live, work, and play. But change can cause buyers to put up barriers. To overcome them, Jared Brickman helps anyone from startups to Fortune 100 brands–such as IBM, Spectrum, UTC, and Boeing–execute go-to-market initiatives that capture attention, earn trust, and drive results. Currently, Jared serves as Director of Demand Generation at Snapdocs, a San Francisco-based, blue-chip venture-backed AI software company serving the banking industry. You can reach Jared at jared.brickman@amatriangle.org.

Chief Operating Officer

Victoria Centeno supports clients in the world of finance at the fin-tech startup Finexio. She’s an optimist and a hockey enthusiast. Fun fact, she’s been roller skating since she could walk and has her own pair of skates to this day! You can reach Victoria by emailing her at victoria.centeno@amatriangle.org.

Vice President of Programming

Hayden Brooks is a travel enthusiast, pop culture guru and fashion junkie! By day, Hayden is the Division Director of The Creative Group and works with hiring managers to place specialized creative, digital and marketing talent throughout the Triangle and the Triad. When she’s not working, volunteering with the AMA or in the community, you can find her exploring the Triangle nightlife and looking for her next travel adventure. You can reach Hayden at hayden.brooks@amatriangle.org.

Vice President of Analytics & MarTech

Samuel Itin is serving as the VP Analytics & Marketing Technology at AMA Triangle. He is a data-driven marketer, leading a team of optimization and analytics professionals to help organizations around the world test, learn, and make sense of their data at Cognetik. He holds a Bachelor’s Degree from Binghamton University and a Master of Education from University of St. Thomas. A former educator, he loves sharing knowledge with friends and colleagues. When he is not nerding out over statistics or data he spends his time baking, homebrewing, discovering the perfect coffee, traveling, or curling up with a good book. You can reach Sam by emailing him at samuel.itin@amatriangle.org.

General Counsel

By day, John-Paul is a lawyer with Schick Law PC, which focuses on business law and commercial real estate. He reads and drafts a lot of contracts and helps clients buy, sell, lease and operate businesses and commercial properties. John-Paul is also a life coach with Schick Life & Leadership Coaching. He partners with people who are committed to creating their destiny. By night, John-Paul lives in Durham with his wife, Stacy, and their two sons, Xander and Sebastian. His degree in philosophy is from Davidson College, his law degree is from UNC-Chapel Hill, and his formal coach training was through Accomplishment Coaching. Born and raised in Venezuela, John-Paul is fluent in Spanish. And he is an avid rock fan, with an emphasis on 1980’s metal. You can reach John-Paul by emailing him at john-paul.schick@amatriangle.org.

VICE PRESIDENT OF PARTNERSHIPS

A results-driven and creative marketer with over 20 years of experience successfully growing brands and businesses digitally across a variety of categories including consumer services, CPG, luxury goods, B2B, and life sciences. You can reach Gary by emailing him at Gary.Towning@amatriangle.org

Vice President of Diversity, Equity and Inclusion

Nicole Filippo is a communications manager at Elon University, where she applies her communications, marketing and event planning skills while supporting students in their academic careers. She previously served as AMA Triangle’s director of DEI and director of collegiate relations. Nicole is also a Certified Meeting Professional (CMP) and serves on the board of directors for the Meeting Professionals International Carolinas Chapter. You can reach Nicole at Nicole.Filippo@amatriangle.org.

Vice President of Employment Services

Known for her contagious enthusiasm, Sarah Finnerty loves live theatre and music, traveling, and laughing with friends. She is Senior Client Advisor at Kelaca, a local talent acquisition and advisory firm working nationally. She grew up in Houston, studied theatre at Austin College, and has lived in 13 cities in 9 states.

Vice President of Membership

Throughout her career, Meg Ostrom has been passionate about growing businesses by being customer centric and taking a strategic approach to solving issues and identifying new growth opportunities. She has a deep experience in business leadership as an SVP, Sales and Marketing, Chief Growth Officer and VP/GM for recognized companies in multiple industries. Building on her diverse background and experience, Meg is Founder/President of A|O Strategic Consulting. The practice focuses on providing branding, marketing and customer acquisition strategy services to organizations in healthcare, behavioral health and senior care. Meg is a proud alum of Drexel University in Philadelphia and is committed to giving back to organizations that serve women and children through her non-profit Board work. You can reach Meg at meg.ostrom@triangleama.org.